Traditional Media will continue to be a trusted source for News and Information

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The 1,500-person survey, in which 1,162 responders were identified as consumers, found that the "future of trust" lies in traditional media --- mainstream newspapers, magazines, TV and radio. More than half (52%) anticipate relying on traditional sources for news that significantly affects their lives, while 13% will rely mostly on emerging media, citizen journalists, blogs/podcasts. More than a third, however, anticipate relying on both forms of media for news.

Source:  LexisNexis

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